Leaders: It’s time for an innovation and growth pit stop

John Ferris Leadership, Strategy

As summer comes to a close, it’s time to set the stage for the next year of growth in your company. If you’re like me, brief time away can provide renewed focus, energy and excitement for all the possibilities that await. Think of a race car driver: during a race, the driver makes a pit stop. It’s a momentary break to refuel, realign, and refocus. Stepping back for a quick “leadership pit stop” is an ideal time to make sure you’re on the right path to maximize innovation and growth over the next year.

To make the most of your innovation and growth pit stop, focus on the following areas:

  1. Believe.

Step back and review your vision/your why/your purpose. Do you truly believe? The success of your company starts here. You, as the leader, need to fully believe in what you do day-in and day-out. Your behaviors each day need to show that you mean it.  This is a solo act: only YOU can truly buy-in. If you’re part of a leadership team, have each team member review individually, and then discuss and debate as a team until you are all on board.

  1. Show that you mean it.

Do you have radically clear goals to bring your vision to life? Your job as a leader is to determine what is important and why it is important; then, let your employees work on the “how’s”. Leaders set goals; employees execute. Define the sandbox for your employees and then get out of the way so that they can get things done.

  1. Take massive action.

There’s action. And then there’s massive action. Massive action combines a clear focus with clear direction and execution. Pick your priorities and execute relentlessly. Want to dominate your industry? Then massive action is required. There’s no time to waste on inaction and planning – not when the market and industry is changing so rapidly around us.

As a leader, we must enable our teams to take massive action. Give them the freedom to try and fail; when you do, they’ll succeed. This isn’t about busy work. This is tangible, impactful action on the things that matter the most in your organization (ideally your goals and vision).

These three focus areas help set the stage not just to compete but to dominate and transform. Take your quick pit stop to refocus and re-energize. Then get back to work to focus, execute, and take massive action.